LOL Surprise!
Magic Flyers
LOL Surprise Magic Flyers, a trio of flying dolls with fashion wings! Each doll comes in a unique bottle that magically comes to life!
MY ROLE: In this project, I designed the graphics, art directed the photoshoot, managed the retouching team, and created white masks for printing on holographic paper. Also, I collaborated closely to oversee the printing process, ensuring quality through managing print proofs for mass production.
Designed with Adobe Illustrator and Adobe Photoshop.
Creative Director: Ione Jefferies
Art Direction: Lexie Williamson - Photoshoot, Character Poses
Graphics: Lexie Williamson - Logo, Patterns, Graphics
Sold at Amazon, Walmart and Target
Notable Articles
• Royal Mails Top 10 Toys
• MGA SPAIN Best Toy Inovation
LOL Surprise! All Star Sports Moves- Cheer Series 2 Dolls. These tots are getting into formation with a fabulous cheer theme! Each doll has unique cheer-inspired fashions and accessories, and an exclusive move feature!
MY ROLE: I spearheaded the concept development and curated the color palette, while also overseeing the art direction of character art. Along with designing various paper pieces.
Designed with Adobe Illustrator and Adobe Photoshop.
Creative Director: Ione Jefferies
Art Direction: Lexie Williamson - Character Poses
Graphics: Lexie Williamson - Logo, Patterns, Graphics
Sold at Amazon, Walmart and Target
LOL Surprise!
All Star Sports - Cheer
LOL Surprise!
Water Balloon Surprise
Introducing LOL Surprise Water Balloon Surprise dolls! Discover LOL’s newest innovation, Tots with real water balloons for hair! These Tots have so many surprises and 4 fun ways to play!
MY ROLE: Concepted beach water ballon party and curated color to reflect that. Also, designed paper pieces found inside of the ball. Colors where chosen to stand out when placed next together PDQs within the brand. Printed with yellow and pink neon inks. Assisted in layout of PDQ pack out display. Also, I collaborated closely to oversee the printing process, ensuring quality through managing print proofs for mass production.
Designed with Adobe Illustrator and Adobe Photoshop.
Creative Director: Ione Jefferies
Art Direction: Lexie Williamson - Branding
Graphics: Lexie Williamson - Logo, Patterns, Graphics
Sold at Amazon, Walmart and Target
LOL Surprise!
Tweens Series 5
Introducing LOL Surprise Tweens Series 5! Collect all the LOL Surprise Tweens fashion dolls: Ellie Fly, Hana Groove, Flora Moon, and Cassie Cool!
MY ROLE: Art directed design for the inner structure, including a floating shelf, and worked with structural engineers to execute. I also directed the creation of background graphics to match each doll's style and designed patterns and paper pieces.
Designed with Adobe Illustrator and Adobe Photoshop.
Creative Director: Ione Jefferies
Art Direction: Lexie Williamson - Character Poses, Background art
Graphics: Lexie Williamson - Patterns, Graphics
Sold at Amazon, and Target
